A Shotgun Or A Rifle...How Targeted Is Your Employment Advertising?
We know from our experience that traditional recruitment advertising such as job boards and newspapers are only attracting <20% of the total candidate pool.
Therefore an active candidate sourcing program featuring these types of media alone should only play a very minor role in any recruitment campaigns.
How It Works
Chandler Macleod Online Advertising Solutions are highly targeted online advertising campaigns that:
- those not actively seeking a new role.
It's online recruitment advertising that appears only on websites, profiles, apps or specific details based on the candidate profile we are looking for.
Using targeted online advertising- Google Ad Words, Facebook and LinkedIn we can pinpoint candidates online by:
Likes & Interests
Now also featuring mobile targeted advertising-ads that are designed specifically for mobile and click through to our mobile supported site.
Mobile Advertising Has The Added Benefits Of:
Capturing candidates at any time whilst on the move.
One ad features on the mobile screen at any time- allowing users to focus on just the one ad message.
Increased exposure of the role.
All of our online advertising is based on 'Pay-per-Click' solutions.
As a result our campaign costs rarely exceeded $500 and in some cases have delivered outstanding results for less than this.