A shotgun or a rifle...how targeted is your employment advertising?

We know from our experience that traditional recruitment advertising such as job boards and newspapers are only attracting <20% of the total candidate pool.

Therefore an active candidate sourcing program featuring these types of media alone should only play a very minor role in any recruitment campaigns.

How it works

Chandler Macleod Online Advertising Solutions are highly targeted online advertising campaigns that:

1. Target passive candidates- those not actively seeking a new role.
2. It's online recruitment advertising that appears only on websites, profiles, apps or specific devices based on the candidate profile we are looking for.

Using targeted online advertising- Google Ad Words, Facebook and LinkedIn we can pinpoint candidates online by:

• Location
• Demographics
• Education
• Likes & Interests
• Connections
• Workplace

Now also featuring mobile targeted advertising-ads that are designed specifically for mobile and click through to our mobile supported site.

Mobile advertising has the added benefits of:

• Capturing candidates at any time whilst on the move.
• One ad features on the mobile screen at any time- allowing users to focus on just the one ad message.
• Lower cost-per-click.
• Increased exposure of the role.

Cost Effective

All of our online advertising is based on 'Pay-per-Click' solutions.

As a result our campaign costs rarely exceeded $500 and in some cases have delivered outstanding results for less than this.